Has your Data Analytics solution been optimised to ensure a good user experience (UX)? It’s time to make UX a priority for Data Analytics.

An application is only good value if it is used… a lot. The easier it is for personnel to access meaningful data within your analytics application, the more likely they will actually use it. A poorly designed analytics application will likely be under-utilised and eventually abandoned.

When you invest in a Data Analytics solution for your company it is imperative that it meets the requirements of the intended users. There are many things to consider, such as what data needs to be analysed, how it will be presented and how insights might be shared within the company.

Many providers skip one of the most important steps in this process… usability.

An application or dashboard is only as useful or valuable to your company as it is usable. People don’t want to use ugly or difficult to navigate applications and they will eventually stop using them (reducing your ROI).

Jumping back and forth between applications is not only irritating, it’s inefficient.
– Nucleus Research

User Experience Design or UXD, is the process of enhancing user satisfaction with a product by improving the usability, accessibility and pleasure provided in the interaction with an application.

Many people underestimate the value of UXD, but it’s difficult to dispute the stats;

  • 83% of users say that a seamless experience across all devices is somewhat or very important.
  • 38% of people will stop engaging with an application if the content or layout is unattractive.
  • 67% of business users have to switch between separate analytics tools to get the data or analysis they need, wasting time.

Recent research found that employees can waste up to 2 hours a week, jumping back and forth between applications. It is irritating and inefficient. This is a poor user experience.

We can help you remove the barriers that can get in the way of your personnel accessing potentially business changing insights.

Satsumas can fully customise a Data Analytics Application to suit your data, insight and staff requirements. Likewise, we can apply UXD principles to your existing Data Analytics Application, making it easier to use for your team members.

Ensure you’re getting the maximum ROI on your Data Analytics solution. Email or talk to us on 02 8212 5666 about applying User Experience Design to your Analytics Solution.


About Satsumas

We are focused on solving business problems where complex data is involved. We deliver business intelligence solutions using intuitive visualisations to support data driven decisions through data discovery and self-service analytics.

Satsumas have worked with financial, pharmaceutical, utility, retail and mining companies and understand the challenges you need to overcome.

To discuss your business intelligence needs call us on 02 8212 5666 or find out more about Satsumas.

Source material can be found Nucleus Researchhere, here and here.